We Are Tom
Arkibar Cucina
After 16 years in the same location, without a brand refresh – it was time for Arkibar to enter a new era.
The Brief
Run by husband and wife owners Susy and Ray Esposito. Arkibar was an institution of South Melbourne for 16 years. With the building they were occupying being sold for a development it was time to move to a new bigger, better premises just around the corner. It was also the first time in Arkibar would adopt a new brand identity.
Serving old school italian classics and twists on modern gourmet produce, Arkibar is a place to enjoy home-style hospitality and gourmet Italian fare. We created a new brandmark for Arkibar that was simple, clean and modern with the plate and fork (essential tools for spaghetti) forming a soft and welcoming ‘a’ icon. The colour palette of soft greys and olive green was to compliment the new restaurants self sustaining outdoor garden as well as contrast the busy streetscape of Kingsway – the view from their new larger location.

We collaborated with Zunica Design on this project who designed and built the fitout of Arkibar Cucina.