We Are Tom
Mililani
Sunsets and sandy beaches was the inspiration for this mermaid inspired identity for Miliani Swimwear – designed and made in Australia.
The Brief
Mililani Swimwear is a 100% Australian owned and made swimwear brand targeting 15 – 30 year old females, who are active, cheeky, like the beach surfing, spending time with friends and having fun under the sun. The brief was to create a fun, bright and vibrant young brand that could be applied across many aspects of marketing and packaging. The brand was to be modern and clean and not compete with the summery, Hawaiian themed prints on the bikinis
Mililani is an inland city in Hawaii so the brand is to be modern, clean, strong and take cues from the tropical plantation and colours of the mountains while keeping the feel of the fun beach vibe Hawaii attracts.