We Are Tom is a young dynamic design studio based in Melbourne, specialising in creating brands that engage thought and emotion. Working across the hospitality, retail and property industries, we are passionate about creating unique considered brands and story telling through visual design.
We believe that a picture tells a thousand words but a brand can tell an entire story. Working with new brands, established brands and everything in between. Considered design is applied to every project through research and application. A brand is more than just a logo. A brand is the sum of it’s outward expression – including its name, trademark, communications, and visual appearance – this is brand identity.
Brand image is a customer’s mental picture of a brand. A brand owner will seek to bridge the gap between the brand image and the brand identity. Brand identity is fundamental to consumer recognition and symbolizes the brand’s differentiation from competitors. Brands don’t create themselves – they are built through smart planning, problem solving and the correct visual language and identity. We can design a logo, or roll out an entire branding suite for your business to make the right impression from the start. Our strength lies in listening and connecting with clients to understand their business and their needs, and how to best represent this.
From small start-ups to large multinationals, the brands we have created for our clients are rolled out through a range of online and offline channels. Knowledge across these platforms, as well as a structured approach regarding rules and regulations of brand application, ensures our clients have the advice and instruction needed to achieve cohesion, consistency and increased brand equity.
Clients we’ve worked with