We Are Tom
A picture tells a thousand words but a brand can tell an entire story
About Us
We Are Tom is a boutique brand and design studio based in the creative backstreets of Prahran.

We create brands that engage thought and emotion through visual language. We believe that a picture tells a thousand words but a brand can tell an entire story.

Working with new brands, established brands and everything in between. Considered design is applied to every project through research and application.
We Are Tom — Studio — Brand and Design Studio Melbourne
Studio Capabilities

Brand Workshops
Competitor Research and Analysis
Brand Strategies
Brand Identity Design
Brand Style Guides
Brand Management
Brand Rollout
A brand is more than just a logo. A brand is the sum of it’s outward expression – including its name, trademark, communications, and visual appearance – this is brand identity.

Brand image is a customer’s mental picture of a brand. A brand owner will seek to bridge the gap between the brand image and the brand identity. Brand identity is fundamental to consumer recognition and symbolizes the brand’s differentiation from competitors.
Brands don’t create themselves – they are built through smart planning, problem solving and the correct visual language and identity. We can design a logo, or roll out an entire branding suite for your business to make the right impression from the start. Our strength lies in listening and connecting with clients to understand their business and their needs, and how to best represent this.

From small start-ups to large multinationals, the brands we have created for our clients are rolled out through a range of online and offline channels. Knowledge across these platforms, as well as a structured approach regarding rules and regulations of brand application, ensures our clients have the advice and instruction needed to achieve cohesion, consistency and increased brand equity.

Corporate Communications
Product Catalogues
Environmental & Wayfinding Signage
Exterior Signage
Point-of-sale Material
Promotional Installations
Our experienced team can work with a wide range of design styles and approaches – from corporate to cutting edge – ensuring the final result is always on brief.

Excellent attention to detail, expansive knowledge of new and emerging design trends and a solid understanding of the purpose of the design piece, the target market and the intended response are all hallmarks of our work.
Whether you’re a brand new start up business or an established large corporation, we can work with you to tailor the best design and marketing materials for needs.

We have a strong knowledge of print including stocks, weights and printing techniques and installation methods, and experience in production and installation of signage, point of sale and event and exhibition material.
We Are Tom — Team — Leigh Bowen — Brand and Design Studio Melbourne
Leigh Bowen
Creative Director
Affectionately known by those close to him as ‘Tom’, from his middle name Thomas, he is the namesake as well as the heart and soul behind the brand.

From hand-painting his redesigned iMac packaging in high school through to completing a Diploma in Graphic Design at Commercial Arts Training College – design has always been a huge part of Leigh’s life.

Leigh’s considered design approach of ‘less is more’ is evident in this work. From creating timeless brand identities, strong sales and communication pieces to retail-ready packaging and point of sale – every project is given the same amount of dedication and thought from beginning to end.